This one is pretty interesting. In case there was any doubt that Ebay was continually less focused on their consumer-facing efforts in exchange for becoming the be-all infrastructure for eCommerce.... I think this deal sums it up.
This is really a win-win... GSI gets to keep fueling/growing some of their recently acquired subsidiaries, while Ebay gets all the guts&glory (and high-profile customer base) of GSI's eCommerce and marketing service contracts.
Forrester says that eCommerce spending will double by 2015 (nearly $300bn), and paypal's revenues are expected to double by 2013. Between transaction processing (paypal), short-term financing (BillMeLater), eCommerce & Marketing (GSI), Ebay is sitting in a pretty comfortable position to hold a significant stake in the broad online commerce arena.
I work in Tech and Real Estate. I love both of them.