I'm really excited about this. 1. Like saleforce.com, iTunes, Android and a handful of other platforms, Google is using their enterprise platform as a launch pad for gadget, application, widget and extension building. 2. Google has made one nice, easy little place to find all these tools. 3. I hope there are no infringements in me using this new Google Marketplace logo.
I started thinking about what this means for my business - the business of software M&A. I've come-up with a few ideas... most of which need to be mulled-over a while longer:
1. In terms of finding potential companies that Google may be interested in acquiring, I think Google themselves have just made this task a little easier!
2. Easier, but not.... Google will tend to look for: A. Talent B. Technology/Innovation C. Broad Reaching Market Opportunities.
3. As Google enterprise pushes forward, do they move forward on a Platform --> Extension basis, or do they try to move forward in a traditional Platform --> Feature basis. The latter would be more inclined for small, flexible acquisitions, while the first would tend to make fewer, larger, market impact strokes.
These ideas need to be refined more... but I'll work on that here at Corum.
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I work in Software M&A. This is a personal / business blog.