• Dougan Milne
  • Dougan Blog Archive
  • Music
  • Contact
dougan

Starbucks is Genius.

10/21/2010

1 Comment

 
Picture

A couple months back, SBUX announced that they would be running a US pilot program, testing methods to bring consumer traffic into the retail locations during "non-peak" hours.  The "method" is quite simple really -- serve local beer, local wine, and local organic snack platters from 4pm-11pm.  All of this under the same roof that (love it or hate it) we all know well as our local (and global) coffee shop.

The "idea" is neither new, nor innovative.  In fact, Starbucks has been serving light alcoholic beverages in most of their European and Japanese shops for years.  Even further, while the original "idea" for Starbucks was based off of Shultz' love affair with the European Coffee Shop culture... this latest incarnation only brings it one step closer to the reality of that European staple -- over their, nearly all coffee shops double as snack bars during the lunch hours, and wine/beer bars in the evening.

My latest surprise was to hear of Starbucks entry into the Digital Media sector.  Again... pure genius.  Essentially, Starbucks has partnered with a number of top-tier publications (Wall Street Journal, New York TImes, USA Today), as well as Yahoo, in order to deliver standard and original content "FREE" through all of the Starbucks locations..... all with "FREE" WiFi internet.  Download your local newspaper... download the latest book titles.... download music and movies.......... All while sipping your beverage of choice.

To be honest -- I'm not even a huge fan of their coffee.  BUT, having grown up in their front yard of Seattle, and having that coffee culture deeply engrained in my heritage.... I might just pack my bags and move-in to the Starbucks down the street.

Additional Reading:
http://goo.gl/eggP
http://goo.gl/cELY

(links shortened with Google's new url shortening service:  goo.gl)


1 Comment
free sms link
10/31/2010 05:21:59 pm

pilot program is definitely gonna famous, because everyone wants to get fly in sky with birds. ;)

Reply



Leave a Reply.

    About

    I work in Software M&A.  This is a personal / business blog.

    View my profile on LinkedIn

    profile

    dougan

    dougan

    dougan profile

    dougan This snow is crazy.... one of the bigger NW dumps I've ever seen. http://t.co/3BO5tfQ 17 hours ago · reply

    dougan profile

    dougan @TechCrunch @lorakolodny 17 hours ago · reply

    dougan profile

    dougan Great comparison piece on the middle east by one of my favorite authors, Mary Doria Russel: http://goo.gl/KqMsH 2 days ago · reply

    dougan profile

    dougan foxy knoxy 7 days ago · reply

    Join the conversation

    Archives

    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010

    Categories

    All
    451
    Corum
    Home
    Software M&A
    Tech
    Tech M&A

    RSS Feed

Powered by Create your own unique website with customizable templates.